Bobby Flay and the Doughnut Guy

January 18, 2007 – 10:59 pm

Before I even get this started, is it “doughnut” or “donut”? Shipley, a donut place near and dear to my family, comes down in favor of “donut”. That’s good enough for me.

In the past couple of months I’ve started watching a lot of the Food Network. I have to say my favorite Food Network personality is Bobby Flay. Alton Brown comes in second, and whoever comes in third is a distant third. Bobby Flay has a few shows in which he participates: Boy Meets Grill, Iron Chef America, Throwdown with Bobby Flay, BBQ with Bobby Flay, and Food Nation with Bobby Flay are the ones of which I am aware.

My favorite of that bunch is Throwdown with Bobby Flay (with Boy Meets Grill a close second). Mr. Flay is a highly regarded chef and is the owner and executive chef of five restaurants from New York City to Atlantic City to Las Vegas. His specialty is southwestern American style cooking, and as you may be able tell from the title of one of his shows, he’s highly skilled with the grill. He’s my kind of chef.

The premise of Throwdown with Bobby Flay is the Food Network pretends to do a profile of some award-winning chef from somewhere in America. This chef is known for a particular signature dish. An arrangement is made where this chef is going to be involved in throwing a party for some occasion, and at this party they’re going to prepare their signature dish.

Bobby Flay knows all of this in advance. He makes a surprise visit to this party and challenges the other chef to a throwdown. Bobby will make his own version of that chef’s signature dish, and the two chefs will prepare a sample to be taste-tested by some appropriately qualified official of the Food Network’s choosing. This official then determines which of the two offerings he or she prefers, and that chef wins the throwdown.

Usually the whole routine is a lot of fun, and while it’s competitive, everyone seems to have a good time. I watched an episode tonight, one where Bobby Flay challenges a guy who makes these amazing donuts, and it just didn’t go down that way. The donut guy, at least the way the show was edited, appeared to almost resent the whole arrangement. I think he felt betrayed that the Food Network said they were doing a profile that they weren’t actually doing. So the few times he and Bobby Flay interact, the donut guy is just rude and cold. It’s somewhat awkward to see.

But that’s not why I wanted to write this post. What I noticed about it was that Bobby Flay handled it in a totally classy manner and without getting upset, at least openly, or confrontational in return. Now, Bobby might know that it’s a huge thing to spring on some chef that they’re not doing a Food Network profile and instead are being challenged to a competition against one of the most well recognized and well decorated chefs in the country. Maybe I’d get a little frustrated in that situation too.

But Bobby Flay is a chef. He’s not an entertainer. All of his training is in the culinary arts. As far as I know, his only training in front of the camera has come with his experience in being on these various television shows. That’s the thing I like most about the Food Network. There are probably thousands of chefs across the country you could put on one of their shows to make interesting dishes. It’s hard to do, but plenty of culinary artists are out there that are capable of doing that. I don’t think there’s a ton of culinary artists that have the charisma that is necessary to carry a television show that is meant even more for entertainment than it is for the transfer of the knowledge of foot preparation.

That’s why I like Bobby Flay and Alton Brown. They seem to know exactly what they’re doing in the kitchen, and they play well in front of a camera. That seems to me to be a hard combination to find.

  1. 4 Responses to “Bobby Flay and the Doughnut Guy”

  2. The first time I saw Bobby Flay on TV was when they did the first (or one of the first) episodes of Iron Chef in America, and he came off as kind of a disrespectful jerk. Maybe it was just cultural differences, but Morimoto just seemed way more honorable and professional. Maybe Flay is better on his own show(s).

    By Ellen on Jan 19, 2007 at 12:19 am

  3. This is the second time I have heard about this. In the Bobby Flay Wikipedia article, a similar incident, possibly the same incident, is described. Here’s the gist:

    In 2000, when the show traveled to New York for a special battle, he challenged Iron Chef Masaharu Morimoto… After the hour battle ended, Flay stood up on top of his cutting board and made the “raise the roof” gesture with the cheering audience.

    Not realizing that all cooking instruments are sacred in Japan, he greatly angered Iron Chef Morimoto…

    Flay challenged Morimoto to a rematch in Morimoto’s native Japan…This time, Flay won. Though they share a heated past, Flay and Morimoto, who are both Iron Chefs on Iron Chef America, are now friends.

    I can certainly believe that a fair number of people find Bobby Flay arrogant. One person’s confidence is another person’s arrogance, I suppose. The reason I don’t find him arrogant is from what I have seen he is always respectful of his peers and colleagues.

    On Throwdown, he at least talks about how good the other chef is, and he doesn’t mock the other chef’s awards or accomplishments. And when he loses, he seems to handle it graciously, usually smiling, laughing, and raising the other chef’s arms as Flay declares that person the champion.

    It seems to me to be all in good fun, which is a big reason why I enjoy it. That’s why it was particularly awkward to see the donut guy handle it all so poorly. And at the end of the episode, they interviewed the donut guy (his name is Marc Israel, by the way), and he was telling them that people like his product so much because the honesty shows through. His donuts are good because Mr. Israel’s honesty is transferred to the customer through the donut. Does that sound like an embittered guy or what?

    By jjk on Jan 19, 2007 at 9:22 am

  4. Jeff, you’re an academic, you have to spell it “doughnut”. According to Wikipedia, the first use of “Donut” came from an article discussing the decline of spelling in America.

    It’s actually funny you question the spelling because my friend Craig and I just had a discussion about dumbing down words for marketing. He points to the “Grilled Stuft Burrito” at Taco Bell as another example.

    Of course I should never lecture anyone on spelling. Next thing you know, Mike will jump in.

    By Bobby on Jan 22, 2007 at 12:28 pm

  5. Hi Jeff,

    My husband and I watch the food network all the time. Bobby Flay is also our number one chef followed by Alton Brown. I believe Mr. Flay is a genuine, kind, and confident gentleman. Out of all the throw downs, he never once talked down to any of the other participants. He has always praised their expertise. Unfortunately, I believe this doughnut,(donut)man definately has very little self confidence in himself. Bobby Flay by no means meant harm in challenging the Donut man. He chooses these people because he has great respect for them. My husband being from New York we are planning a trip this fall and believe me you we will not vist the donut man. We have a severly brain damaged child and trust me we love positive attitudes, so I don’t think this eatery has a happy positive aroma. Sincerely Lisa

    By Lisa Hill on Feb 1, 2007 at 12:34 pm

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